AYUSH Clinic Website Design in India: A Practitioner’s Guide

What should an AYUSH clinic website include?

An AYUSH clinic website should say which system you practise, who the practitioners are and where they are registered, what a consultation involves and how to book, without promising that any treatment will cure a disease. Patients choosing an Ayurveda, homoeopathy, Unani or Siddha practitioner usually compare a few clinics on their phone before calling. Good AYUSH clinic website design answers their practical questions: is the practitioner qualified, how long is the first consultation, are medicines dispensed at the clinic, and is there a therapy room for procedures such as Panchakarma.

These sites also sit under more rules than an ordinary business website. Practitioner ethics come from the National Commission for Indian System of Medicine (NCISM) or the National Commission for Homoeopathy (NCH), and drug advertising law applies to any medicine you describe.

Which registration details should an AYUSH practitioner show?

Show each practitioner’s full name, recognised degrees and registration number with the State Board or Council that registered them, exactly as the regulator records it. It is the easiest trust signal to get right.

The National Commission for Indian System of Medicine Act, 2020 covers Ayurveda, Unani, Siddha and Sowa-Rigpa, and the National Commission for Homoeopathy Act, 2020 covers homoeopathy. Both provide for State and National Registers. The NCISM (Ethics and Registration) Regulations, 2023 ask practitioners to display their registration certificate in the clinic, print the registration number on prescriptions, certificates and receipts, and use only recognised degrees after their name. Homoeopaths follow the NCH (Professional Conduct, Etiquette and Code of Ethics for Practitioners of Homoeopathy) Regulations, 2022, listed on the NCH gazette page.

• One profile per practitioner: degrees, institution, registering Board or Council, registration number and consulting days.
• Postgraduate qualifications named exactly; no "specialist" label without a qualification your Commission recognises.
• No claims of approval or affiliation from a government body unless you hold it in writing.
• Do not call the clinic a research institute unless it really is one.
• Real photos of the practitioner and clinic, taken with consent.

How should AYUSH treatment pages be written without cure claims?

Explain the condition in plain words, how your system approaches it, what the consultation and any therapy involve, and that response varies from person to person. Leave out any phrase that promises an outcome, and take particular care with diseases named in the Drugs and Magic Remedies Act.

The Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954 prohibits advertising a drug for the diagnosis, cure, mitigation, treatment or prevention of the diseases and conditions in its Schedule. The Schedule includes, among others, diabetes, cancer, obesity, heart diseases, high or low blood pressure, epilepsy, paralysis, rheumatism, leucoderma, sexual impotence and the stature of persons. The Act also bars advertising "magic remedies" such as talismans, mantras and kavachas said to cure disease. A 2020 draft amendment proposed a longer list and tougher penalties, so check the current Schedule on India Code before writing a page about a listed condition.

• About the condition: general, plain-language information, reviewed by a named practitioner with a "last reviewed" date.
• Your approach: consultation, diet and lifestyle guidance, therapies offered, how often patients usually visit.
• Working with other doctors: ask patients to continue medicines their doctor prescribed and to tell you about them.
• Medicines: say they are prescribed after consultation; do not name a product as a treatment for a scheduled disease.
• When to seek urgent care: warning signs that need a hospital, not a clinic visit.

What happened to Rule 170 on advertising AYUSH medicines?

Rule 170 of the Drugs and Cosmetics Rules, 1945, added in 2018, required approval from the State licensing authority before Ayurvedic, Siddha and Unani medicines were advertised; a July 2024 notification omitted it, and after a long court process reports indicate the omission now stands.

The Supreme Court stayed the omission in August 2024, within the case on health advertising filed by the Indian Medical Association. In August 2025 the court disposed of that petition, vacated the stay and left parties free to raise any grievance about the omission before a High Court (Bar & Bench). In the same case, the court’s May 2024 orders also required advertisers to file a self-declaration before certain advertisements were published. Check the current position with your State Drugs Controller or a lawyer before you advertise any medicine.

The omission of pre-approval is not a free pass. The Drugs and Magic Remedies Act still applies, and the Consumer Protection Act, 2019 lets the Central Consumer Protection Authority act against false or exaggerated advertisements; it notified detailed guidelines on advertisements and endorsements on 9 June 2022 (Khaitan & Co summary). The Ministry of Ayush also launched the Ayush Suraksha portal on 30 May 2025 to deal with objectionable advertisements and adverse drug reactions (All India Radio). This section is a summary, not legal advice.

Which words should an AYUSH clinic use and avoid?

Use factual, process-focused wording about who you are and what a consultation involves, and drop anything that promises a result, claims total safety or ranks you above others. The table below is a starting point for reviewing every page, social post and Google Business Profile description.

How should WhatsApp booking and patient data work?

Use WhatsApp to book a consultation, with a short message asking only for name, phone, preferred time and the reason in a few words, and keep diagnosis and treatment advice for the consultation itself. NCH’s January 2026 circular lists diagnosing or treating through WhatsApp, Instagram, Facebook or YouTube without following telemedicine norms, and giving treatment advice through posts, reels, comments or DMs, among prohibited acts for homoeopaths. Ayurveda, Unani and Siddha practitioners should check the norms that apply to them.

1. Add a WhatsApp button with a prefilled message such as "I would like to book a consultation".
2. Reply from the clinic’s WhatsApp Business number, not a practitioner’s personal phone.
3. Ask patients to bring reports to the consultation instead of sending them by chat.
4. Keep reminders to date, time and place, without naming the condition.
5. If you offer online consultations, run them through a proper process and record consent.
6. Delete enquiries that never became appointments after a fixed period.

Health details are personal data under the Digital Personal Data Protection Act, 2023, and the DPDP Rules, 2025 were notified on 14 November 2025 with phased timelines (PIB). Our DPDP website checklist for clinics covers notices, consent and retention.

How should an AYUSH clinic handle reviews and patient stories?

Ask every patient for an honest Google review in the same way, never offer a reward, and keep testimonials and before-and-after photos off the website. Reviews on Google are the patient’s own words on a third-party platform; testimonials you publish yourself are your advertising.

The NCISM regulations treat boasting of cases, cures or remedies as misconduct, and the NCH circular names testimonials, emotional patient stories, before-and-after photos and WhatsApp forwards. Google’s contributed content policy removes reviews bought with discounts or free services and forbids asking only happy customers. Our guide to Google reviews for clinics covers asking and replying in detail.

• Ask at the end of a course of treatment, in the same words for every patient.
• Reply politely without confirming that the reviewer is a patient or mentioning a condition.
• Do not copy reviews onto treatment pages as proof that a therapy works.
• Keep directory listings consistent with your website; see our directory profile vs clinic website comparison.

How DVM Techno Can Help

DVM Techno is a web and software company in Gurgaon, with a branch in Kasni, Jhajjar. We build fast, mobile-friendly, SEO-ready websites for clinics, with practitioner profiles, treatment pages, photos, a Google Map and a WhatsApp button, and we set up local SEO and Google Business Profile. See our clinic and hospital website design service for how we plan AYUSH clinic sites across India.

Frequently Asked Questions