Google Ads for Solar Panel Installers in Gurgaon

Two separate amounts: media spend, paid straight to Google, and our management fee. The price of each click depends on how many installers compete for the same searches, how much you bid, how relevant your ad and landing page are, and the areas and hours you target. Home rooftop and commercial solar searches compete differently, which is one more reason to run them apart. Our fee is shared once the free audit is done.

No. No one can promise leads, installations or a fixed ad position. Google decides when and where an ad appears through Ad Rank, which weighs your bid, the quality of your ad and landing page, the competition and the context of each search. What we commit to is a clean account, honest tracking of calls and survey requests, and a weekly report on clicks, leads and cost per lead.

Searchers use the scheme’s name, so a page that explains your role as an installer can help them. What matters is accuracy. Google’s misrepresentation policy bars ads that make a business seem supported by a government entity when it is not, so nothing should look like the official scheme. We keep subsidy figures out of ads and send readers to pmsuryaghar.gov.in for the current rules.

With negative keywords such as job, vacancy, salary, training, course, DIY, kit and homemade, and a weekly look at the search terms report. Google says negatives ignore close variants, so each plural or alternate spelling is listed one by one. Searches for free solar are mixed: some come from homeowners who may qualify for the scheme, others expect free panels, so we read them before excluding.

A few short questions on the landing page do most of the work: the roof type, whether the house is owned or rented, and a rough monthly bill band chosen in words such as small, medium or large. The government backgrounder on the scheme lists owning a house with a suitable roof among its conditions, so owners with their own roof are the leads your team calls back first.

Because few people buy a solar system on the day they first search. They compare installers, talk it over with family or a society committee, and wait for approvals. Google’s your data segments let you show ads again to people who visited your site while they browse sites and apps on the Display Network. Paired with WhatsApp follow-up after the site survey, that keeps your business in the decision.

Ideally, yes. A homeowner wants to know about the roof survey, the scheme steps and the net meter; a factory or office manager wants capacity planning, past commercial work and a named contact. Google weighs landing page quality in Ad Rank, so each campaign should land on a page that answers its own buyer. If your current site cannot do that, we build the pages before the campaigns go live.

Yes. We work pan-India from our Gurgaon office, meet installers in person across Delhi NCR and Haryana, and work with others on phone, WhatsApp and video calls. Location targeting can cover a city, a radius around your office or whole states for commercial work, and areas you do not serve can be excluded. A radius drawn too tight can leave ads showing only now and then, Google warns, so we size it with care.