Google Ads Campaign Management
Campaign creation, setup and management for local businesses — with packers and movers first.
Google Ads Management
Many Google Ads accounts waste money the same way: one campaign for every service, no negative keywords, every click sent to the home page and no call tracking. The account spends, but nobody knows which searches brought customers.
We fix that by building the account the way your business works. Each service gets its own ad group, ads and landing page. Each city or area you serve is targeted on purpose. Every call, WhatsApp click and form is counted as a conversion, so decisions are made on enquiries, not clicks.
Then we keep managing it: every week we read the search terms, add negatives, test ads and move budget to what works. Pair it with SEO and a fast website when you are ready.
What a campaign plan covers
What We Set Up and Manage
The full account, from structure to weekly improvements. You approve the plan and the ads before anything goes live.
Keywords grouped by service and area, each with its own ads and page.
Responsive search ads plus call, location and other assets.
Targeting by city, district and area you actually serve, choosing physical location, interest or both.
A fast page per service with call, WhatsApp and a short form.
Calls, WhatsApp button clicks and form submissions counted as conversions.
Job, free and unrelated searches excluded from week one.
Headlines, offers, audiences and bids tested one change at a time.
Display and YouTube ads that remind past visitors who did not enquire yet.
Reach, clicks, conversions and cost per lead, in plain language.
Results, enquiry quality and next month’s plan.
Your ad spend is paid directly to Google, separately from our management fee.
Call assets set to the hours your team can answer.
Industries
Every trade searches differently. Packers and movers are our main focus, and the same careful setup works for solar installers, repair services, clinics, real estate, coaching and gyms.
Moving customers compare a few movers and call the one that looks reliable and answers first. Your campaign needs ads per service and route, call assets while your team is free, and a short quote page.
Separate campaigns for home rooftop and commercial solar, leads asked about roof and ownership before a site survey, and remarketing for a decision that takes weeks. Ad claims stay accurate.
Google Ads for solar installers Solar Ads guideAC, appliance and RO repairs, electricians and plumbers: tight area targeting, call assets in working hours and negatives for DIY and job searches. Independent shops never pose as a brand’s service centre.
Google Ads for repair services AC repair Ads guideStrictly factual ads for clinics and hospitals: services, timings, location and booking, within Google’s Healthcare and medicines policy. No testimonials, before-and-after claims or offers. Individual doctors should first check the current NMC guidelines with their State Medical Council. Our fee is never linked to patients.
Google Ads for clinics Clinic websitesProject and locality campaigns with site-visit calls tracked. Under RERA, developers must mention the project’s RERA registration number in each advertisement, so we keep it in ads and landing pages.
Google Ads for real estate Real estate CRMCourse-wise campaigns timed around admissions, targeting the areas students travel from, with remarketing before batches start.
School websitesTight radius targeting around your gym, ads for trial visits and personal training, and YouTube ads that show your floor and trainers.
Gym websitesFeatured: Packers and Movers
A movers campaign works when every search lands on the right ad and page: split by service and route, with job seekers and truck buyers blocked.
No website for your moving business yet? We build packers and movers websites with quote forms, service pages and route pages, and a CRM for enquiries if you need one.
Typical ad groups
Negative keywords we add early
Conversions we track
Guides for Movers
Practical reading from our team on keywords, campaign setup and turning clicks into booked moves.
How We Work
Five clear steps, starting with a free audit of your current account or plan and improving the campaigns every week after launch.
Get a Free AuditWithin 48 hours
We review your current account, website and tracking, show where the budget goes and what can be fixed.
You get: Audit report
Goals, services, areas
Services to advertise, cities and areas, campaign types, budget split and conversions to track.
You get: Campaign plan
Campaigns, ads, tracking
Keywords, ad groups, ads and assets, negative keywords, landing pages and conversion tracking set up and checked.
You get: Live campaigns
Improve every week
Search terms reviewed, waste removed, ads and bids tested to lower the cost per lead.
You get: Better campaigns
Grow what works
Weekly reports and a monthly review call, then more budget to the campaigns that bring real enquiries.
You get: Weekly reports
FAQs
Straight answers to what business owners ask before handing over their Google Ads.
Two things are paid separately. Your ad spend goes directly to Google, and you choose the daily budget. Our management fee depends on how many campaigns, services and cities we run, whether you need a landing page, and how much testing and reporting you want. Competition in your trade and city decides how much each click costs. After the free audit we share a clear monthly plan.
Ads can start showing once Google approves them. Google says most ads are reviewed within one business day, though some reviews take longer. How quickly calls and enquiries follow depends on competition in your area, your budget, your landing page and how many people search for your service, so the first weeks are used to learn and adjust.
No. No honest agency can promise a number of leads or sales from Google Ads, because results depend on demand, competition, your budget, your prices and how quickly your team answers. What we do promise is careful setup, tracked conversions, weekly reports and steady testing, with the aim of more enquiries at a lower cost per lead.
You need a page for people to land on, and a fast, mobile-friendly page with a clear call button, WhatsApp button and short form usually turns more clicks into enquiries. If your current website is slow or unclear, we can build a focused landing page or a full website, including a quote-form page for packers and movers.
Google Ads can put you on the first screen as soon as your ads are approved, but traffic stops when the budget stops. SEO takes longer to build and keeps working without paying per click. Many local businesses run ads for steady enquiries while building SEO. Movers can read our Google Ads vs SEO guide.
It is a Google programme in which advertisers confirm who they are. Google says all advertisers will eventually be required to complete it, and some accounts are selected earlier. Google then shows an ad disclosure with your name or organisation name and location. In some cases Google pauses an account until verification is complete, so we help you keep your business documents ready.
We work pan-India from our team in Sector 84, Gurgaon, with a local office in Kasni, Jhajjar. Campaigns can target any city, district or area in India. We meet clients in person across Delhi NCR and Haryana, and work with everyone else over phone, WhatsApp and video calls.
Free 48-hour audit · Clear monthly plan · Weekly reports
