On this page
- What should a CA website in Panipat be built around?
- What does ICAI allow and prohibit on a CA website?
- Which explainer pages help Panipat's textile exporters?
- How should a Panipat firm describe services for industrial units and contractors?
- Can partners' seminars, articles and media appearances go on the website?
- How can a Panipat CA firm rank locally without breaking the rules?
- How should a Panipat firm handle online enquiries and advice requests?
- How DVM Techno Can Help
- FAQs
Key takeaways
- In Panipat, a CA website earns attention through clear export and GST explainers, not through promotion, which ICAI's rules do not allow.
- One checklist covers most of the Code: factual particulars, partner details, articles and a client login are fine; testimonials, fees, ads, logos and superlatives are not.
- Seminar galleries and articles by partners are allowed, but they must stay objective and must not advertise professional attainments.
- Local SEO should cover real offices in Panipat or Samalkha and state other areas served as plain fact.
Need this built in Panipat?
DVM Techno designs and builds ca firm websites in and around Panipat, working from our office in Sector 84, Gurgaon and our branch in Kasni, Jhajjar. See CA Firm Website Design, Website Development in Panipat or message us on WhatsApp.
What should a CA website in Panipat be built around?
A CA website in Panipat should be built around the questions its clients bring: export compliance for textile units, GST and TDS for industrial suppliers, and returns for traders and families. Answer those clearly and factually and the site does its job without any promotion.
Panipat, on NH-44 about 95 km north of Delhi, is known as the 'city of weavers' and 'textile city', with home furnishing, wool and cotton milling and a large industrial estate. Indian Oil's Panipat Refinery at Baholi, set up in 1998, adds contractors and suppliers to the local economy. The district has two sub-divisions, Panipat and Samalkha, and five tehsils: Panipat, Samalkha, Israna, Bapoli and Madlauda.
So a Panipat practice may hear from an exporter of home textiles with a pending GST refund, a yarn unit that needs its books in order, a contractor working for a large plant, and a shopkeeper filing his first return, often in the same week. Our website development in Panipat page covers the general web basics; this guide covers what is specific to a CA firm.
What does ICAI allow and prohibit on a CA website?
ICAI's Code of Ethics, 2026, Volume I, in force since 1 April 2026, allows factual particulars, services, partner details, articles and client facilities, and prohibits anything that advertises or solicits. The checklist below summarises Chapter 3. It is not legal or professional advice; check the full text before launch.
| Allowed (with paragraph) | Not allowed (with paragraph) |
|---|---|
| Firm name, year of establishment, office addresses, phone, email (3.3.7) | Testimonials or endorsements (3.1.3(E)) |
| Nature of services; exclusive CA services only on a 'pull' request (3.3.7, 3.3.3) | Fees charged, unless a regulator requires disclosure (3.3.7(xiii)) |
| Partners' names, qualifications, area of experience, contacts (3.3.7(viii)) | Exaggerated claims, disparaging or unsubstantiated comparisons (3.1.3(B), (C)) |
| Peer Review status and AQMM level (3.3.7(iv), (v)) | Awards or accreditations, except from Central or State Government or regulators (3.1.3(F)) |
| Client names with permission; for exclusive services the name only (3.3.7(xiii)) | Logos, monograms or catch words (3.1.3(G), 2.14.1.7(xvii)) |
| Passport-style photos; gallery of professional events (3.3.9) | Banner or any other advertisement on the site (3.3.16) |
| Blogs, articles, educational videos (3.3.10) | Circulars or messages asking people to visit the site (3.3.5) |
| Client chat and document login (3.3.11); online advice on request (3.3.13) | Content that solicits work or is unbecoming of a CA (3.3.14, 3.3.17) |
Two structural rules sit on top of this list. Information on services exclusively reserved for CAs, such as statutory and tax audits, must stay pull-only, while non-exclusive services like accounting and consultancy may use push (para 3.3.3). And the website must not be at material variance from ICAI's records (para 3.3.21).
Which explainer pages help Panipat's textile exporters?
Exporters look for plain explanations of zero-rated supplies, refunds and registration, so publish dated explainers on those topics and link each to the official portal. The guidelines permit blogs, articles and professional updates (para 3.3.10).
- Exports under GST: exports are zero-rated; explain the choice between exporting under a Letter of Undertaking without paying IGST, or paying IGST and claiming a refund, with links to the GST portal.
- Refund applications: what records an exporter keeps and why refunds get delayed.
- Importer Exporter Code: what it is and where to apply, linking to the DGFT website.
- Books for an export unit: recording foreign currency receipts and matching shipping documents with invoices.
- Supplier-side compliance: what buyers expect from vendors on GST invoices and return filing.
Write each article as an objective explanation. Do not mention your firm's achievements in an article, and end with links to official sources rather than a sales line. The Code says a member may indicate the designation 'Chartered Accountant' and the firm name in an article, but not professional attainments (para 2.14.1.6(iv)(D)).
How should a Panipat firm describe services for industrial units and contractors?
Give each real service its own short page that says what the work covers, who it usually suits and what the client prepares, with no outcome promises. Finance teams at industrial units want scope, not slogans.
| Service page | What to cover | Delivery mode |
|---|---|---|
| GST returns and reconciliation | Monthly and annual returns, credit matching, notices | Pull; push allowed for consultancy updates |
| TDS for contractors and vendors | Deduction on contract payments, deposits, quarterly statements | Pull |
| Accounting and MIS | Bookkeeping, month-end reports for owners | Pull; push allowed |
| Company and LLP compliance | Annual filings, registers, director requirements | Pull |
| Statutory and tax audit | Scope and the client's preparation list | Pull only, never emailed out |
Do not name the large plants or companies your clients supply, and do not suggest any link with them. Client names may appear only with each client's permission, and an audit client's name only, never the assignment details.
Can partners' seminars, articles and media appearances go on the website?
Yes, within limits: a gallery of professional events, articles and educational videos are permitted, but none of them may be used to advertise the firm. The Code treats each format slightly differently.
- Event photos: a gallery of professional events organised by the firm, or where partners delivered lectures, is permitted (para 3.3.9). Social or festival photos are not for the website.
- Talks and appearances: members may appear on television and the internet as Chartered Accountants, but what they say must be an objective professional view, not promotional, with no exaggerated claims or comparisons (para 2.14.1.7(x)).
- Interviews: details should be factual and given only in response to a specific question, without highlighting professional attainments (para 2.14.1.6(iv)(O)).
- Educational videos: may show the designation, firm name, office address, phone and email, but not the website address (para 2.14.1.6(iv)(Q)).
- ICAI roles: present or past elected positions in ICAI's councils or branches may be mentioned (para 3.3.19).
How can a Panipat CA firm rank locally without breaking the rules?
Local search for a CA firm rests on accurate details and useful pages: a correct Google Business Profile for each real office, matching addresses on the site, and explainers people find when they search. All of it is pull, because the searcher comes to you.
- Follow Google's Business Profile guidelines: the firm's real name with no keywords, a real address and accurate hours. Use the same name and address that ICAI holds.
- Location pages for real offices only, for example a Panipat head office and a Samalkha branch if you have one, each with a map and directions.
- Areas served as plain fact: 'clients in Panipat, Samalkha, Israna and Madlauda' is information. 'Top CA in Panipat' is a claim the Code does not allow.
- Hindi and English: many traders read Hindi, while exporters often prefer English; separate language pages serve both.
- Listings: ICAI encourages its CA Connect portal; app-based aggregators are not permitted for exclusive CA services (para 3.5).
Our Google Business Profile guide explains categories, hours and photos step by step. For a CA office, keep photos to the building, signage and passport-style partner photos, and do not ask clients for reviews.
How should a Panipat firm handle online enquiries and advice requests?
Offer simple ways to ask, respond only to what was asked, and keep client matters confidential. The guidelines allow online advice to clients who specifically request it, free or paid (para 3.3.13), and chat between the firm and its clients under a confidentiality protocol (para 3.3.11).
- A short enquiry form and a WhatsApp chat link for people who choose to message the office.
- A secure document login for existing clients, so exporters do not send invoices and bank statements over open email.
- The firm profile shared only when a prospective client asks for it (para 2.14.1.6(iv)(I)).
- Enquiries tracked in a CRM or a shared inbox, with no follow-up marketing emails.
- A clear note on how personal data is used, in line with the DPDP Rules, 2025.
For the technical side of client logins, structured data and pull and push set-up, see our Sonipat CA website guide.
How DVM Techno Can Help
DVM Techno is a web and software company in Gurgaon with a branch in Kasni, Jhajjar. We build fast, mobile-friendly, SEO-ready websites, handle local SEO and Google Business Profile set-up, and our website design for chartered accountants starts from ICAI's permitted-content list. Your firm signs off every page for compliance before launch.
Frequently Asked Questions
What can a Panipat CA firm show on its website?
Under ICAI's Code of Ethics, 2026, a firm may show its name, year of establishment, office addresses, contacts, Peer Review status, AQMM level, nature of services, partner and employee details, vacancies, articles and educational videos. Exclusive CA services must be shown only on a pull basis. Testimonials, fees, advertisements, logos and superlatives are not allowed.
Can a CA website publish articles on GST refunds for exporters?
Yes. ICAI's website guidelines allow blogs, articles, professional updates and educational videos. Keep them objective: explain the rule, link to official portals such as the GST portal or DGFT, and avoid sales lines or mentions of the firm's achievements. Date each article and update it when rules or forms change.
Can partners' seminar photos be put on a CA firm website?
Yes, if they are professional events. Paragraph 3.3.9 permits a photo gallery of professional events organised by the firm, or events where partners or the proprietor delivered lectures. Photos of parties, festivals or other social events should not go on the website, though the Code allows such photos on social networking sites without advertisement.
Can a CA firm in Panipat give advice online?
Yes, to clients who specifically ask for it. The website guidelines allow members and firms to provide online advice to clients on request, whether free or paid, and to offer chat and a document login. Client confidentiality must be protected, so use a secure login rather than open email for sensitive documents.
How should a CA website mention Samalkha or other nearby towns?
If you have a real office in Samalkha registered with ICAI, give it its own location page and map. If not, mention nearby towns only as a factual list of areas you serve. Do not create pages that imply a local office that does not exist, as ICAI and Google both expect accurate details.
Related articles
Planning a website for your Panipat CA practice?
We will plan pages for your services, partners and explainers within ICAI's current guidelines.